Hey! I'm Ariana Rollins
I love solving complex problems by distilling things down into what will resonate with a user. I'm passionate about hearing what users think, collaborating with people, and creating experiences that delight.
Sample Work
Case study: 0–1
New product: Authorized user
Building out a new offering that allows a credit card user to let an authorized user use their credit line through an additional card.
Case study: A/B test
UX improvements: Card funnel
Increasing the AutoPay sign-up rates for our credit card funnel users through a series of iterative test-and-learns, resulting in a 9.9% lift.
About me
I'm a UX designer with experience taking 0–1 products from ambiguous concept to fruition, as well as with making iterative changes to fully-fledged products to make them the best they can be. A former editor, I know how important storytelling and clarity is to the user journey, and I bring that focus to my design work. I am currently a designer for a fintech company, with a focus on their credit card product, though my work has spanned personal loans, collections, home equity, and partnerships in the past.
If you're looking for someone with a collaborative spirit, user-centric vision, and the ability to thrive in a fast-paced environment, you've come to the right place!
